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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Being Perfectly Imperfect

    Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years. 

    COMMUNITY 

  • Minimalism For A Calm And Simple Life

    We live in an over-stimulated, over-complicated, cluttered world. It’s no surprise, then, that Mari Kondo’s best-selling book, The Life-Changing Magic of Tidying, sent ripples worldwide and started a movement that just keeps gaining momentum. 

    COMMUNITY 

  • MINDFULNESS STARTS AT THE ROOTS

    If you want a fresh start for the new year, our new Bare Cleanser is the perfect first step. Formulated with Spirulina, this gentle unscented cleanser helps to moisturise stressed hair and sensitive scalps, while protecting its natural barrier. Allergy-friendly and suitable for all hair and scalp types, the caring formula is also ECARF certified (European Centre for Allergy Research Foundation). Supporting your good resolutions and our ongoing belief in making time for mindful self-care, our new Detoxifying Scalp Mud and Balancing Potion work in unison to gently detoxify the hair and unclog the scalp, bringing it back to a balanced state. 

    PRODUCTS 

  • Be Part Of The Refillution

    If you never leave the house without your favourite reusable coffee cup and tote bag, congratulations – you’re already part of the refillution! 

    PRODUCTS 

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