Being honest is more important to us than being perfect, and we strive to do better every day. When we launched Authentic Beauty Concept, sustainability was a topic close to our hearts.
Authenticity, honesty and transparency are part of our core DNA.
We are committed to contributing to a circular economy and being mindful of our footprint, continuously working on our packaging, ingredients and social impact – because we truly care about our beautiful planet. As sustainability keeps evolving, so are we, by challenging ourselves and finding new ways to improve step by step.
We are taking Authentic Beauty Concept on a journey to further strengthen our sustainability offering, explore opportunities and make powerful changes.
Will you join us?
As a brand, we believe that we can all make a difference, even with small actions. When we put all of those individual efforts together, and come together as a community, we can create real change and make bigger steps in the right direction.
Understanding that there is 'no planet B', we are continuously evaluating business areas such as production, packaging, transportation and consumption to reshape the impact this has on our planet*, with commitments to: reduce CO2 emissions by 65% per ton of product by 2025, reduce our CO2 emissions by 75% and source 100% of our electricity from renewable energy sources by 2030, become climate-positive by 2040.
*On company level and only our own operations, not including contract manufacturers.