MINDFUL EXPERIENCE
As the crown we wear every day, hair has the power to make us feel incredible. When healthy and nourished, our hair feels light and manageable, radiating an effortless natural shine. The beauty of healthy hair is not just in its appearance, but in what it represents — time taken for selfcare and the confidence to embrace your authentic self.
Dry, damaged and over-processed hair has the opposite effect, with split ends, breakage and unwanted frizz preventing us from feeling our best. However, be aware that quick fixes aren’t the answer here. Modern beauty is all about long-term nourishment, using high-performance formulas with natural ingredients to deeply repair, rather than disguise damage. With the rise of slow living, we’re rejecting overstated claims and complicated regimes, instead prioritising simplicity, authenticity and transparency in our haircare.
At Authentic Beauty Concept we’ve always been committed to these values, transforming haircare routines into mindful moments to elevate the everyday. With the launch of our reimagined Replenish range, we transform hair repair into an indulgent selfcare ritual, perfect for those who cherish both performance and authenticity in their beauty routines.
The reimagining of our Replenish range began with our Authentic Beauty Concept Community. Listening to the needs of this collective of hairdressers and end consumers, we discovered what’s truly valuable in a range of modern hair repair products — improved repair performance, deep yet lightweight nourishment and a new leave-in hero product.
Fulfilling the desires of our Authentic Beauty Concept Community, our new and improved Replenish range intensively nourishes dry and damaged hair without weighing it down, restoring hair’s shine and strength while leaving it with an airy, authentic and natural feel. The nutrient-dense, vegan formulas contain a new replenishing ingredient blend of shea butter, rice protein and rice water, that deeply repairs the hair yet leaves a lightweight finish.
Rich in fatty acids and vitamins, shea butter is known to deeply nourish, strengthen and protect hair. It can reduce dryness, frizz and breakage, while enhancing softness and shine. The fair trade shea butter we use is hand-crafted by local women in Burkina Faso and Ghana, providing a sustainable source of income while preventing desertification and preserving biodiversity.
Packed with amino acids, vitamins and minerals, rice water and rice protein are said to improve elasticity, smoothness and shine, while promoting overall hair health. Our rice water is sustainably sourced from Laos as part of a collaboration based on fair practices that support local communities and small farms. This approach serves to protect biodiversity and promote sustainable farming methods.
Our new Replenish products contain the same enchanting fragrance, beautifully intensified to represent the strengthened repair qualities of the new range. Featuring a luxurious and oriental woody accord, sweet solar frangipani blossom and milky jasmine petals, combined with the sweet sensuality of maple syrup, black sandalwood and pecan nut.
Get to know Catherine Stefani, the perfumer behind our Replenish fragrance.
Our updated Replenish range consists of reformulated products you already know and love — the Replenish Cleanser, Conditioner and Spray Conditioner — alongside three new products, the Split End Remedy and the Light and Rich Cream Masks.
A rich, nourishing cleanser designed to cleanse dry, damaged hair. Now includes sustainable guar, rice protein and rice water, for additional care and smoothing benefits.
A creamy, balanced conditioner that nourishes without weighing down, leaving hair feeling manageable and healthy-looking. Now formulated with shea butter for deep repair.
A new generation of leave-in repair sprays, Replenish Spray Conditioner contains rice water to visibly enhance shine, detangle and improve hair’s structural integrity. The lightweight formula also offers heat protection up to 230°C so you can safely style while preventing further damage.
Our latest leave-in hero, this lightweight, restorative and protective balm seals split ends using a plant-derived sealing technology, while reducing frizz and protecting from heat up to 230°C. Silicone and sulphate-free, Split End Remedy also helps to prevent new split ends from forming, helping to maintain hair’s integrity and natural beauty.
The Replenish range now contains two separate mask formulas — Light and Rich — to cater for individual hair types. Our Light Cream Mask offers weightless nourishment for damaged fine to normal hair thanks to its airy soft cream consistency that immediately sinks into the hair. For very damaged, thick, coarse hair types, our Rich Cream Mask offers intensive care and nourishment with a whipped butter consistency to luxuriously envelop every strand.
Hairdressers can personalise the in-salon Replenish experience through mindful consultations, identifying each client’s individual level of hair damage and recommending both an in-salon Memento service and at-home care ritual to continue the repair results at home. The Light and Rich Cream Masks enhance this customisable approach, ensuring all hair types can experience the repair benefits of our Replenish range. Supported by our Beauty Potion, a range of Memento services provide everything from express replenishment to indulgent rituals that pamper both hair and senses.
We’re continuously striving for better, and with our Replenish range we take another important step towards inclusion with the introduction of Braille and NaviLens to our packaging. Braille is a tactile writing system that helps visually impaired people to read using touch. NaviLens is an assistive technology using scannable codes to direct consumers to audio and visual guidance via their smartphone, for example information on how to use a product. Visual impairment affects millions of people across the globe, and by introducing both Braille and NaviLens we hope to set a positive example in breaking down barriers and fostering inclusion in the haircare and beauty world.
Explore our new Replenish hair repair products today and experience a new era of mindful, reparative haircare.