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In Authentic Beauty Concept, we’re dedicated to creating a holistic experience of authentic beauty. This means we go beyond hair and keep the connection of mind, body and soul at the forefront of everything we do, through carefully selected ingredients, bespoke scents and mindful in-salon memento services that impact the whole: not just your hair.

Enhance Authentic Beauty in any moment


We bring this holistic approach to life through our products and salon experiences, and with our Beyond Hair category, we’re excited to be developing multi-tasking hybrid innovations that further enhance our authentic beauty world.

We’ve already launched our signature Eau de Toilette: a unisex scent for hair and body that works with your own personal note, rather than masking it.

Now, we’re proud to introduce our new leave-in Enhancing Water for face and hair. With Rambutan and a refreshing barely-there texture, lightweight but caring, it provides moisture for an instant dose of hydration. Mist over the hair or face whenever you need a refresh – or to dampen down the hair for a quick restyle with added shine. It’s the perfect way to wake up your mind: think of it as the physical version of the gentle bell that rings at the end of your massage.

Eau de Toilette
Hand & Hair Light Cream

Our third multitasking innovation is the Hand & Hair Light Cream. The formula infused with Bakuchiol nourishes and protects skin & hair pleasing the senses with its elegant & clean scent. We created another formula which is lightweight and absorbs instantly, for an undetectable feel which still works to soften and smooth. Whether run through the lengths of your hair or massaged into the skin for a wonderfully calming hand massage, it provides hairdresser-approved beautiful, touchable results.