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We Are One Community Sharing One Belief

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Discover our story! #AuthenticBeautyMovement

WE ARE ONE COMMUNITY SHARING ONE BELIEF

PEOPLE

  • Shaping 2025 Hair Trends at Fashion Week

    Join us backstage at Paris and London Fashion Week, crafting runway-ready looks and helping to shape 2025 hair trends using Authentic Beauty Concept products. 

    COMMUNITY 

  • Discover Ukysah Hairpins

    We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling. 

    COMMUNITY 

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#Authentic­Beauty­Movement