AUTHENTIC JOURNAL
Hair masks are a simple way to elevate your at-home haircare routine into a luxurious, spa-like ritual, infusing your hair with essential nourishment while also providing a perfect opportunity for a moment of me-time. To get the most from your mask, it’s important to choose the best mask for your hair type, hair goals and ingredient preferences. In this article, we break down how to choose the right hair mask for you.
Hair masks are intensive treatments that provide deep conditioning benefits thanks to their ability to penetrate more deeply into the hair fibre. After using a hair mask you can expect softer, shinier, more manageable hair. Unlike a daily conditioner, which works mainly on the surface, a mask is a more intensive treatment. With higher concentrations of nourishing ingredients, masks penetrate deeper into the hair fibre to help repair dryness, damage and loss of elasticity from within.
Think of conditioner as your hair’s everyday moisturiser and a mask as your weekly intensive treatment that restores strength, bounce and shine.
When choosing the right mask for your hair, the first thing to consider is your hair type, texture and condition. For example, is your hair dry, colour-treated or curly? Fine or coarse? Perhaps it’s also prone to frizz. It’s common to identify with more than one characteristic. Your hair may be fine, yet frizzy. Colour-treated and curly. For this reason, it’s important to also define your hair goals. These are the hair concerns that you would like a hair mask to help solve.
Those with dry hair may want to hydrate their thirsty strands, whereas those with coloured hair may wish to prolong their colour as long as possible. By identifying what’s best for you, it’ll make your journey towards picking the right hair mask much easier.
Your hair’s texture also plays a big role. Straight and wavy hair often need lightweight hydration to keep strands soft without weighing them down, while curly and coily textures usually require deeper moisture and richer nourishment to maintain elasticity, bounce and definition. In general, the tighter your curl pattern is, the more hydration your hair will benefit from.
Don’t forget your scalp either - its condition is an essential consideration when selecting the best mask for you. If you experience dryness, flakiness, excess oil, or sensitivity on your scalp, consider a mask that also targets scalp care. Scalp-focused masks can help balance oil production, soothe irritation and promote a healthier environment for hair growth. Whether your scalp is dry or oily, addressing its needs can enhance the overall effectiveness of your haircare routine.
Finally, consider consistency. This will likely depend on the thickness or density of your strands. To maintain an authentic hair feel, those with fine hair or hair lacking density should opt for lightweight formulas. This will prevent hair from becoming weighed down, helping to maintain volume and bounce. Those with thick, dense hair will likely choose the opposite, favouring richer formulas that are better equipped to penetrate their often coarser strands.
Learn more about each of our hair masks to decide which one is best for your hair type.
Formulated with Myristyl Lactate derived from Sugar Beet Oil, Coconut Oil and Palm Kernel Oil, our Hydrate Mask enhances the smoothness of hair by softening the outer layer, for a silky hair feel.
• Hydrates normal to dry or curly hair
• Restores elasticity, bounce and shine
• Deeply hydrating yet non-overburdening
• Free from parabens & silicones
Top tip: leave on hair for 5-10 minutes for quick nourishment or leave up to 20 minutes and wrap hair in a hot towel for more intense replenishment.
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The Hydrate Intense Treatment is formulated with Murumuru Butter and Linseed Oil, known for their moisturising and strengthening properties, as well as offering protection from sun damage and heat while boosting elasticity.
• Provides intense hydration for very dry and textured hair
• Enhances natural shine and improves manageability
• Reduces frizz and defines curls
• Free from parabens & silicones
Top tip: use on wavy, curly or coily hair to enhance natural texture.
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Our Glow Mask is formulated with Behenoyl PG-Trimonium Chloride to help tame flyaways.
• Maintains the radiance of coloured hair
• Offers up to 10 weeks of colour protection
• Moisturises and nourishes from root to tip
• Free from parabens & silicones
Top tip: take a moment to relax into the rich, luminous, spicy scent for a moment of indulgent selfcare.
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Our Replenish Light Cream Mask is formulated with vitamin-rich Shea Butter, Rice Protein and Rice Water.
• Strengthens and repairs damaged fine to normal hair
• Lightweight formula offers weightless nourishment
• Strengthens and repairs hair from the inside out
• Free from silicones, parabens and mineral oils
Top tip: rinse hair thoroughly after use to ensure no residue remains.
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Our multipurpose Replenish Rich Cream Mask is formulated with vitamin-rich Shea Butter, Rice Protein and Rice Water.
• Deeply nourishes and repairs very damaged thick and coarse hair
• Helps restore the hair’s natural protective barrier
• Offers intensive repair for a replenished appearance
• Free from silicones, parabens and mineral oils
Top tip: our Replenish Rich Cream Mask can also be used as a pre-treatment or leave-in finisher.
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Our Hydrating Jelly Mask is formulated with Spirulina and Aloe Vera to deeply moisturise scalp and hair whilst protecting from external aggressors.
• Deeply moisturises scalp and hair
• Jelly formula enables quick, easy application without buildup
• Contains nourishing ingredients to enhance hair’s natural shine
• Free from parabens and silicones
Top tip: Our Hydrating Jelly Mask can also be used as a leave-in treatment for natural curl definition.
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Using a hair mask once per week is often a good starting point, however the right frequency will vary depending on your hair’s condition. If your hair is healthy with minimal damage, a bi-weekly hair treatment may be enough. Dry, damaged hair on the other hand may prefer more regular hair mask use, such as twice per week.
Although they have similarities, conditioners and hair masks perform different functions in your haircare ritual. Conditioners should be used after every shampoo to close the cuticle, helping to detangle and create a smooth, shiny hair surface. Hair masks offer more intense nourishment, penetrating more deeply into the hair fibre.
Hair masks are generally applied to wet hair, and all Authentic Beauty Concept hair masks are recommended to be applied on damp hair following a cleanse with your favourite Authentic Beauty Concept Cleanser. However, usage instructions vary, so always be guided by the instructions on the pack.
Each Authentic Beauty Concept hair mask is crafted using pure, vegan ingredients and is free from silicones, for an authentic hair feel. Each mask is fragranced with a signature range scent, transforming your everyday haircare routine into a deeply indulgent selfcare ritual offering a sensory experience for mind, body and soul.
For more intense care and an indulgent, mindful experience, head to your nearest Authentic Beauty Concept salon for an in-salon Memento Service with our Beauty Potion. A lightweight, transformative treatment, our Beauty Potion instantly repairs hair from the inside out and can be added to any Authentic Beauty Concept Mask for enhanced care benefits.