We Believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AuthenticBeautyMovement

  • DISCOVER UKYSAH HAIRPINS

    We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling. 

    COMMUNITY 

  • EMBRACE HOLISTIC BEAUTY WITH OUR BEAUTY POTION

    Advance your salon’s success with the new Authentic Beauty Concept, salon-exclusive, Beauty Potion and our range of Beauty Inside-Out Memento Services designed to offer exceptional pampering and transformative experiences. 

    MINDFUL EXPERIENCE 

  • SEASON OF GIFTING WITH PEGGY GOU

    Discover our haircare gift sets endorsed by Peggy Gou. 

    COMMUNITY 

  • EMBRACE YOUR INDIVIDUAL HAIR TEXTURE

    Every curl is different – and so are you! Which is why, together with curl expert Evan Joseph and our #AuthenticBeautyMovement community, we have co-created a new range of Hydrate products for textured hair. It's time for you and your clients to embrace authentic texture, enhancing waves, curls, coils, and everything in-between! 

    COMMUNITY 

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