Advance your salon’s success with the new Authentic Beauty Concept, salon-exclusive, Beauty Potion and our range of Beauty Inside-Out Memento Services designed to offer exceptional pampering and transformative experiences. 

Every curl is different – and so are you! Which is why, together with curl expert Evan Joseph and our #AuthenticBeautyMovement community, we have co-created a new range of Hydrate products for textured hair. It's time for you and your clients to embrace authentic texture, enhancing waves, curls, coils, and everything in-between! 

We believe in creating hair with purpose, therefore we are delighted to have collaborated with EDITED on a limited-edition trio of scrunchies for summer: it’s the perfect hair affair. 

When it comes to sustainability, we believe that less is more. That’s why we believe in the power of a professional blow-dry – with the great, lasting results they provide, your hair will look better for longer, and you can spend less time washing and styling it​.