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We believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

Replenish Your Hair

With improved repair performance and new nutrient-rich formulas.
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"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."

Explore cosmic styles

From effortless blow-dries to sleek wet-looks.
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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Make Your Hair Glow

    Discover our Glow Spray Serum, the latest addition to our Glow range, developed to care, protect, preserve and enhance the radiance of coloured hair. 
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    MINDFUL EXPERIENCE 

  • Discover Ukysah Hairpins

    We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling. 
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    COMMUNITY 

  • Embrace Holistic Beauty With Our Beauty Potion

    Advance your salon’s success with the new Authentic Beauty Concept, salon-exclusive, Beauty Potion and our range of Beauty Inside-Out Memento Services designed to offer exceptional pampering and transformative experiences. 
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    MINDFUL EXPERIENCE 

  • Embrace Your Individual Hair Texture

    Every curl is different – and so are you! Which is why, together with curl expert Evan Joseph and our #AuthenticBeautyMovement community, we have co-created a new range of Hydrate products for textured hair. It's time for you and your clients to embrace authentic texture, enhancing waves, curls, coils, and everything in-between! 
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    COMMUNITY 
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Join the #AuthenticBeautyMovement

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Become a part of our movement! #AuthenticBeautyMovement
#Authentic­Beauty­Movement
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