Advance your salon’s success with the new Authentic Beauty Concept, salon-exclusive, Beauty Potion and our range of Beauty Inside-Out Memento Services designed to offer exceptional pampering and transformative experiences. 

Every curl is different – and so are you! Which is why, together with curl expert Evan Joseph and our #AuthenticBeautyMovement community, we have co-created a new range of Hydrate products for textured hair. It's time for you and your clients to embrace authentic texture, enhancing waves, curls, coils, and everything in-between! 

Embrace your most authentic blonde yet with our new Cool Glow Cleanser: our first vegan silver shampoo, designed to keep your shade bright, clean and oh-so cool. Joining the Glow range of vegan, Peta-certified care for coloured hair, the cleanser is designed to keep brassiness at bay, all while staying true to our brand values. 

We believe in creating hair with purpose, therefore we are delighted to have collaborated with EDITED on a limited-edition trio of scrunchies for summer: it’s the perfect hair affair.