Embrace Holistic Beauty with our Beauty Potion and Beauty Inside-Out Memento Services

Mindfulness starts at the roots

MINDFUL EXPERIENCE

In today’s fast-paced world, taking a moment to reconnect with yourself is more important than ever! This is why we invite Authentic Beauty Concept salon clients to slow down, become conscious of the present, and indulge in the art of mindfulness with our holistic menu of Memento Services, featuring the newly launched Beauty Potion.

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We believe that mindfulness isn't just a practice – it's a journey back to your true, authentic self. As with all of our Memento Services, we strive to craft an oasis of tranquillity within the salon environment: these haircare services are designed not just to transform hair but to provide a unique, personalised experience that brings self-care together with overall wellbeing. For both hairdressers and their clients, it's about immersing in a sensory journey and fostering a positive, uplifted mindset whilst benefiting from our range of high-performing, vegan products. 

Hydrate
Hydrate
Hydrating Jelly Mask

Authentic Beauty Concept is a Co-Created Brand

To bring our partners relevant beauty solutions and services we continually collaborate with our community – the #authenticbeautymovement – listening carefully to valuable feedback to enable us to innovate in harmony with your, and your clients', everyday needs. The result is a range of high-quality in-salon experiences. By integrating the wisdom of hairdressers and the aspirations of salon guests, we present our partners with haircare and styling solutions that marry mindful salon services with instantly visible results, beautifully meeting the needs of every contemporary salon client.

Authentic Beauty Concept Beauty Potion

The Beauty Potion is our testament to the power of authenticity in beauty; we've developed this formula to be a transformative serum-to-cream elixir that awakens the natural beauty of hair from within.

Formulated with nature-meets-science ingredients, our versatile Beauty Potion can be intermixed with any Authentic Beauty Concept backbar product for a personalised care recipe, or applied directly on hair as a concentrate. The highly-caring formula provides immediate hair shine, strength and smoothness – while repairing the hair from the inside out.

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This vegan innovation is formulated with highly effective, sustainable beauty ingredients, such as:

Vegan Superfood Keratin Alternative – works on the inside of the hair

Our Vegan Superfood Keratin Alternative is crafted from non-GMO, gluten-free ingredients – a blend of Chickpea, Lentil and Quinoa Proteins – offering a sustainable, yet highly effective solution to traditional keratin treatments. This formula deeply repairs, hydrates and strengthens hair from the inside out, reducing breakage and promoting a smoother, healthier look by replenishing essential proteins.

Detoxifying Scalp Mud

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Hydrating Jelly Mask

Chicory Seed Oil – works on the outside of the hair

Chicory Seed Oil is an eco-friendly, COSMOS-certified plant oil made from surplus chicory seeds. It moisturises with Linoleic Acid and Omega 6, smoothes hair cuticles and adds shine to dull or damaged hair. Produced using a clean, enzyme-assisted method and sourced from cultivated chicory plants, it's a sustainable choice with a low environmental impact.

For instant results, improved hair strength and structure resulting in a smooth, lightweight and authentic hair feel.

Authentic Beauty Concept Beauty Potion & Elevated Salon Experiences

We understand that self-care is more than just surface-level beauty. Embrace the essence of mindfulness with our new Beauty Potion, powered not only by consciously selected ingredients but also by a soothing, floral fragrance for a truly holistic, luxurious and personalised haircare experience – the perfect way to craft a truly sensorial Memento service for every individual.

Each Memento Service is bespoke, crafted to offer a mindful, personalised experience that provides 'a moment to stop in the now’. With a Beauty Inside-Out Service, salon guests can choose from a series of distinct experiences, each designed to align with their individuality.

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Beauty Inside-Out Express

A 5-10 minute service where depending on hair needs, the Beauty Potion can be used purely, on its own, for the most intensive results, or mixed with any cleanser for an express transformation.

Beauty Inside-Out Indulge

A 20-30 minute service that offers dedicated pampering with added care. Mix the Beauty Potion with any conditioner for a quick boost, or enhance any treatment for a nurturing, extended experience.

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Beauty-Inside-Out Add-Ons Mindful Origins (Scalp) and Glow & Protect (Colour)

Any Beauty Inside-Out service can be enriched by the following add-ons: after a holistic scalp analysis, enrich your guests’ service with a beneficial scalp treatment with mindful origins. Or introduce the Glow Spray Serum to protect and preserve your guests‘ hair colour whilst enhancing its glow.

It's through these heartfelt services that the versatility of our Beauty Potion shines through with dual application methods: a direct spray, or a mix-in enhancement for cleansers, conditioners or masks.

We invite hairdressers and beauty enthusiasts to join us in this mindful revolution. With our Beauty Potion and Inside-Out Services, the salon becomes more than just a place for beauty treatments; it’s a sanctuary where beauty, wellbeing and mindfulness converge.

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