AUTHENTIC JOURNAL
Bring your hair back to life with a gentle, nourishing hair care routine. Learn how to restore its natural strength and shine with Authentic Beauty Concept’s professional vegan formulas.
Having damaged hair can feel disheartening, but with the right care, your hair can regain its natural shine and strength. In this article we explore how to nurture and protect your hair, helping to restore your hair’s authentic beauty.
To repair your hair, it's important to first understand what causes damage. Your hair is as unique as you are, and understanding the factors that have contributed to its damage allows you to give it the personalised care it needs.
Overuse of Heat Styling Tools: Excessive use of blow-dryers, straighteners and curling irons can weaken your hair’s natural protein structure, leading to dryness and breakage. Heat disrupts the delicate balance of moisture and strength your hair needs to thrive.
Chemical Treatments: Colouring, lightening, and other chemical processes can strip your hair of its natural oils and weaken its structure, leaving it vulnerable to further damage.
Environmental Stressors: The sun’s UV rays, humidity and pollution can take a toll on your hair, leading to dryness, frizz and brittleness. Even the air around us can affect your hair’s health, leaving it in need of protection.
Mechanical Damage: Brushing, tight hairstyles, and rough towel-drying can cause physical damage to your hair, creating split ends and breakage.
By understanding these causes, you can take steps toward reviving your hair’s natural strength and beauty.
Repairing damaged hair is a process that requires consistent, gentle care. By adopting a reparative hair care routine, you can help your hair rediscover its natural softness and shine. Our Replenish range is the perfect partner to assist you on your hair repair journey, designed specifically for damaged hair to nourish, sooth and restore shine. Here’s how we’d use it alongside additional Authentic Beauty Concept products to create a hair care routine to repair damaged hair.
Cleanse with a Nourishing Shampoo: Choose a sulphate-free shampoo that gently cleanses without stripping your hair of its natural moisture. Our Replenish Cleanser is free from sulphates, parabens and silicones, gently cleansing and strengthening the hair fibre.
Indulge in Deep Conditioning Treatments: Pamper your hair with a weekly deep-conditioning treatment or hair mask. Choose treatments that infuse your hair with essential nutrients, repairing and revitalising from within, without weighing it down. Our Replenish Light Cream Mask has an airy formula designed for fine to medium hair, offering weightless nourishment with intensive repair performance. Coarse, very damaged hair is better suited to our Replenish Rich Cream Mask, with a whipped butter consistency infused with shea butter for intensive care and nourishment.
Seal in Moisture with Natural Oils: After washing and treating the hair, apply a lightweight oil to help to lock in moisture, such as our Indulging Fluid Oil. Suitable for all hair types, this multitasking oil smooths frizz, seals split ends and adds a high-gloss finish to both damp and dry hair.
Protect Hair from Heat Styling: If your hair is damaged, you don’t need to avoid your hot tools entirely. It’s common knowledge that heat is bad for hair, however by using the right heat protection you can minimise this damage as much as possible. Our Flawless Primer creates the perfect base for any style, while offering heat protection up to 230°C.
Regular Trims for Healthier Hair: Trimming your hair every 6-8 weeks prevents split ends from traveling up the shaft, keeping your hair looking fresh and healthy. If you do notice any split ends, seal them using our Replenish Split End Remedy. This lightweight, leave-in balm creates a long-term seal around split ends while reducing frizz.
Protect Your Hair from the Elements: Whether it’s the sun, wind, or cold weather, your hair needs protection from environmental stressors. Wearing hats, scarves, or using leave-in products with a UV-protection booster, such as our Glow Spray Serum, can help shield your hair from damage. This multi-benefit sprayable serum is enriched with Deep Sea Water Ferment and Ruby Algae, known to reinforce the hair fibre and protect against pollution.
Your hair’s journey back to health begins with the right products. At Authentic Beauty Concept, we believe in using carefully curated ingredients that restore and nourish, while being kind to the planet.
Our newly reformulated Replenish range takes advantage of the naturally nourishing and soothing properties of maple and pecan nut. These extracts are infused throughout the formulas within the range to restore shiny, healthy hair. Additional reparative ingredients include shea butter, rice water and rice protein.
Repairing damaged hair is a journey of rediscovering your hair’s natural beauty. With consistent care, the right products, and a commitment to your hair’s well-being, you can revive your hair’s authentic strength and vitality. At Authentic Beauty Concept, we believe in beauty that’s simple, natural, and kind—to you and the planet.
Discover our Replenish range to restore hair shine and strength while leaving hair with an airy, authentic and natural hair feel. Hair is deeply repaired, but with a lightweight finish.