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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • CELEBRATE NATURAL HAIR TEXTURE & MOVEMENT

    Our co-created texture styling trio is now complete with the newest editions Nude Powder Spray for instant lived-in volume and grip & Airy Texture Spray to create textured hair with laid-back, pliable volume.  

    PRODUCTS 

  • Pure Formulas

    All our products are formulated with the purest essence of their key ingredients. Find out how and why they were selected. 

    COMMUNITY 

  • Being Perfectly Imperfect

    Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years. 

    COMMUNITY 

  • Minimalism For A Calm And Simple Life

    We live in an over-stimulated, over-complicated, cluttered world. It’s no surprise, then, that Mari Kondo’s best-selling book, The Life-Changing Magic of Tidying, sent ripples worldwide and started a movement that just keeps gaining momentum. 

    COMMUNITY 

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#Authentic­Beauty­Movement