AUTHENTIC JOURNAL
French actress and model, Camille Razat, has joined our #authenticbeautymovement. With a busy schedule and always on the move, Camille rarely finds time to truly switch off. Understanding the importance of rest and relaxation for wellbeing, we invited Camille to Mallorca. Rich in culture, local artisans, music and vibrant markets, this beautiful island was the perfect retreat for Camille to pause and reflect on what authentic beauty means to her and how her personal values align with our brand.
You can’t fake character. The mind-set behind the authentic beauty movement is ‘be yourself’. It’s about being real and open. Honesty is attractive. Our individuality and character are what give us beauty.
Is there anywhere that feels more freeing than the beach? Sand between bare toes, gently lapping waves, the wind in your hair. It’s the perfect place to rediscover who you are. To Camille, no-filter attitude is about being 100% yourself. “No filter means to me that I can travel and escape, play like a kid and pretend no one is watching. No restraint…feeling fully myself.”
We believe what you leave out is as important as what you put in. Our products are vegan, registered by The Vegan Society™, as well as free from sulphates*, parabens, mineral oils and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected.
Bathed in sun amongst the lush greenery of the Mallorcan landscape, Camille considered what our pure formulas mean to her. “Pure formulas to me mean natural inside, natural outside…nothing that is complicated, but more effortless.” Choosing pure formulas isn’t just a preference - it’s an act of selfcare, a way of showing yourself love every day.
It’s what you don’t see that makes the difference. It’s about enhancing the natural beauty that is already there. Effortless in every way, perfectly (im)perfect loose textures.
The beauty of authentic hair? It can be whatever you want it to be. For Camille, this means something natural and spontaneous. Something without sophisticated photo filters, growing with character and starting the very moment you decide to be yourself. Our #authenticbeautymovement is built around this ethos.
Look within to reconnect with yourself. We create an environment - a memento - that blocks out the noise of the busy world around. When you’re present in the now, that’s when you rebalance your mind and soul bringing out your inner beauty to truly express yourself.
Rich landscapes surrounded by the sparkling Mediterranean sea, the feeling of the sun on her hair. This was the perfect backdrop for Camille to contemplate mindful experiences. “Mindful experience to me means taking care of my hair, body, being here fully present. Listening to my breath. Enjoying the sun.”
Each intimate moment of Camille’s Balearic retreat provided an immersive sensory experience, time to truly switch off and absorb the sights, scents and sounds around her. Each magical moment collected mirrored the essence of Authentic Beauty Concept products, whose luxurious scents and textures help to transport us to fond memories and familiar places.
Reconnect with your mind and body just like Camille with our new Signature Oil Collection, containing two high-performing, free-from oils inspired by ancient beauty wisdom from around the world. Fall in love with our new Indulging Fluid Oil, a dry oil to provide a sleek finish for any authentic hairstyle, and indulge in our Beautifying Rich Oil, offering deep, nourishing care for hair and body alike.