Experience the intense yet lightweight nourishment of our Authentic Beauty Concept Hydrate Mask. This paraben- and silicone-free hair mask restores elasticity, bounce and shine from normal to dry or curly and textured hair. It contains Myristyl Lactate, an AHA ester which softens the outer layer of the hair for a silky feel, along with Behenoyl PG-Trimonium Chloride for effortless detangling. Revitalise your hair with this authentic formula for luscious, radiant results, without weighing your hair down.
Step 1: Cleanse Hair
Cleanse your hair with your favourite Authentic Beauty Concept shampoo.
Step 2: Apply Mask
Apply an even layer of Hydrate Mask.
Step 3: Massage and Distribute
Gently massage and distribute through hair.
Step 4: Let It Soak
Allow 5-10 minutes for nourishment. For more intense replenishment leave longer (up to 20 mins) in the hair with a hot towel wrap.Â
Step 5: Rinse
Thoroughly rinse with water to ensure no residue.
Step 6: Towel-Dry
Towel-dry the hair to remove excess moisture.
Step 7: Style and Admire
Style as desired and admire your revitalised, hydrated hair.
Clean Formulas
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.
Mango & Basil
The cottony fragrance evokes the floating, weightless sensation of a cloud through a combination of a unique floral bouquet made of premium and delicate white flowers notes, mango and basil accord over a subtle blend of powdery and vanilla notes.
Aqua (Water, Eau) · Cetearyl Alcohol · Glycerin · Distearoylethyl Hydroxyethylmonium Methosulfate · Myristyl Lactate · Oryza Sativa (Rice) Extract · Mangifera Indica (Mango) Fruit Extract · Ocimum Basilicum (Basil) Leaf Extract · Panthenol · Isopropyl Myristate · Behenamidopropyl Dimethylamine · Parfum (Fragrance) · Ethyl Macadamiate · Lactic Acid · Brassicyl Valinate Esylate · Butyrospermum Parkii (Shea) Butter · Prunus Armeniaca (Apricot) Kernel Oil · Calcium Gluconate · Tetramethyl Acetyloctahydronaphthalenes · Sodium Benzoate · Ceteareth-20 · Citrus Aurantium Peel Oil · Limonene · Geraniol · Potassium Sorbate · Sorbic Acid