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We believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."

Explore cosmic styles

From effortless blow-dries to sleek wet-looks.
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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Tips From Around The World

    In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries. 
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    COMMUNITY 

  • EMPOWERING EDUCATION: BUSINESS UPSKILLING

    Now more than ever is the time to talk about business, education and success. AUTHENTIC BEAUTY CONCEPT has curated a range of educational training programmes, designed to make your salon more efficient and more profitable.  
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    EDUCATION 
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