Unveil the true volume potential of your hair with Authentic Beauty Concept Amplify Cleanser. This paraben- and sulphate-free hair cleanser gently removes impurities, leaving your hair effortlessly manageable with a fuller feel. The formula with Matcha Extract provides a light hair feel whilst maintaining the hair's natural shine. Elevate your haircare with Authentic Beauty Concept for revitalised, voluminous hair with a pleasant citrus scent.
Step 1: Wet Hair
Begin by wetting your hair.
Step 2: Apply Cleanser
Use a small amount of Amplify Cleanser, applying it evenly from roots to tips.
Step 3: Massage
Indulge yourself with a scalp massage, letting the luxurious lather invigorate your senses.
Step 4: Rinse
Thoroughly rinse your hair with water.
Step 5 (Recommended): Conditioner
For ideal results, boost nourishment and volume with Amplify Foam Conditioner. Apply, wait, and rinse.
Step 6: Towel-Dry
Gently blot dry hair with a towel.
Step 7: Style
Style your revitalized hair as desired, embracing newly found volume.
Clean Formulas
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.
Green Tea & Lime
An incredibly fresh and natural luxury feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petals, warmed into an unforgettable soft and sensual woody, powdery scent.
Aqua (Water, Eau) · Sodium C14-16 Olefin Sulfonate · Cocamidopropyl Betaine · Sodium Methyl Cocoyl Taurate · PEG-120 Methyl Glucose Dioleate · Sodium Chloride · Oryza Sativa (Rice) Extract · Camellia Sinensis Leaf Extract · Citrus Aurantifolia (Lime) Fruit Extract · Panthenol · Sodium Benzoate · Citric Acid · PEG-7 Glyceryl Cocoate · Parfum (Fragrance) · Glycerin · Coconut Acid · Limonene · Guar Hydroxypropyltrimonium Chloride · Linalool · Propylene Glycol