professional glossary

100% plant-based ingredients. In contrast to all common sources, our material is not from mineral oil.

Silicone alternative, it supports the intense caring performance.

Bamboo is the fastest growing woody plant in the world. Bamboo fiber is widely used in food industries and is much appreciated as an ingredient because of its texturizing properties.

Helps to create the extra dry texturizing effect.

A plant based ingredient. Basil is known for its soothing and purifying properties.

Spends a pampering scent. Helps to condition the hair. 

A natural wax produced by bees to build the walls of their honeycomb. It thickens the oil portion of emulsion based products, giving them structure and keeping them solid. It's an essential ingredient for texturizing styling products.

All formulas are vegan, except Gritty Wax Paste &Shaping Cream still containing Beeswax. We aim to be vegan also in these formulas in 2020. Supports a mouldable product consistency and creates hold. 

A quaternary ammonium compound. This caring agent supports the anti-static and conditioning effect.

Improves combabilty, softness and shine. Supports the anti-static effect.

Its used for its ability to absorb UV rays. It helps to protect the integrity of other cosmetic ingredients from deteriorating due to UV-light exposure. It covers UVB and short UVA (UVA-2) range rays.

Helps to protect against UV- rays.

A component of chamomile essential oil. Because of its high panthenol concentration, it can effectively stimulate and promote the skin's healing process and encourage healthy hair growth.

Improves hair combability.

A vegetable wax obtained from the leaves of a Brazilian palm tree (Copernica cerifera) known as the “Tree of Life.” Carnauba wax is the hardest natural wax available. It is widely used in the cosmetic, body care, food and pharmaceutical industries. It is extremely durable, and dries to a glossy finish. It is a great alternative to beeswax, and a crucial ingredient in the vegan cosmetics industry. 

Creates hold and texture.

A non-ionic polyoxyethylene ether of higher saturated fatty alcohols. 

Provides medium hold and a moldable texture.

A natural based ingredient. Cinnamon is known for its firming benefits & for hair anti-oxidant properties.

Spends a pampering scent. Helps to condition the hair. 

A partly plant based ingredient;  sulfate free cleansing surfactant used instead of traditional sulfates like Sodium Laureth Sulfate.

Cleanses well the hair. Removes impurities and greasiness and acts as a foaming agent.

A non-greasy and rapidly absorbed ingredient, giving deep hydration and conditioning to skin, scalp and hair.

Supports manageability and lasting care effects.

A plant based, clear, light oil from Africa with social enhancement benefit. 

Known as care ingredient, improves shine & hair feel.

A plant based ingredient. Date is known for its conditioning benefits & for hair anti-oxidant properties.

Spends a pampering scent. Helps to condition the hair. 

A partly plant derived ingredient.

Fast spreading emollient. Known as silicone alternative.

An ether of coconut oil (or other plant based oil) derived caprylic acid. It gives a non-greasy residue on the skin and hair and has been used as an alternative to silicones.

Improves combabilty, softness and shine. Supports the anti-static effect.

Partly plant based hair conditioning agent which can neutralize charges at the hair surface and therefore smoothen it.

Improves combabilty, softness and shine. Supports the anti-static effect.

Biodegradable, alcohol derived from different natural sources (example: potato). 

Derived from palm, coconut, soy, or other vegetable fats. It has the ability to draw moisture to the skin and hair.  

Acts as a humectant hair softener.

Esterification product of glycerin and stearic acid.

Improves stability of the formula.

A plant based ingredient. Green Tea is also well known for its anti-oxidant & energizing properties

Spends a pampering scent. Helps to condition the hair. 

A polymer naturally derived from guar seeds. Sustainable Guar is cultivated by the farmers of the Sustainable Guar Initiative (SGI).

Improves combability and hair feel. 

Hydrated Silica is a naturally derived from silica, an abundant compound that forms about 12% of the earth's surface. It is found in nature, as opal (which has been mined as a gemstone for centuries), and in the cell walls of diatoms.

Supports volume and grip. 

A plant-based ingredient, produced by the enzymatic hydrolysis of soya flour.

The formula with Hydrolyzed soy Protein helps to smoothen the hair structure.

A plant-derived thickener in beauty products which is biodegradable.

Supports a creamy and rich consistancy of the formulas.

An isomer of propanol. It was the first commercial synthetic alcohol. It is used as an antiseptic and also found in all kinds of products, from hand lotions to make-up to aftershave. 

Adjusts product texture.

A partly naturally derived emollient and spreading agent, composed of Isopropyl Alcohol (a propane derivative) and Myristic Acid (a naturally-occurring fatty acid). It is a popular cosmetic and pharmaceutical ingredient.

Creates a smooth hair surface and supports shine, condition and combability.

Japan Wax, also known as Sumac Wax. It's a vegetable wax obtained from the peel of the berries of the Sumac tree. Sumac (Lacquer tree) is one of the oldest native tree species in China. The peels of the berry will be collected each year before the winter time and the tree itself will be taken good care for the reproduction of berries for next coming year. It builds up viscosity and structure in emulsions. 

Supports a mouldable product consistency and creates hold. 

Derived by hydrogenation of Simmondsia Chinensis (Jojoba) Oil. It has skin healing properties. Well known for its moisturizing, but it also antibacterial and immune boosting properties to help heal wounds.

Supports moisturized hair feel, manageability and lasting care effects.

A natural mineral. Originally discovered in China, it was used as an essential ingredient in making porcelain. Today it's used in hair products because of its styling properties and its ability to absorb excess oil or dirt.

Creates grittiness, strong hold, long lasting style control and supports shapes and separation.

A plant based ingredient. Lime is known for it's energizing properties.

Spends a pampering scent. Helps to condition the hair.

A natural based ingredient. Mango is also known for its nourishing & revitalizing properties.

Carries a pampering scent. Helps to condition the hair. 

A lightweight, plant-based starch ingredient that functions as a style enhancer in cosmetics. It belongs to the chemical class carbohydrates and is used in various types of personal care products, including hairstyling products. 

Gives a smooth hair feel.

Known for its film forming and antistatic benefits. 

Helps to give hair fixation. 

An oil obtained from Olives. An unsaponifiable oil is the portion of a plant oil that is not broken down when the oil's fatty acids are refined for use in cosmetic products. It builds up viscosity and structure in emulsions.

Supports a mouldable product consistency. 

Vitamin B-5 derivative. In shampoos and conditioners, it is often used as humectant, to keep hair moisturized and smooth.

Helps to improve the moisture level of the hair and helps to protect the hair structure.

A natural based ingredient. Pecan Nuts are well known for its nourishing properties.

Spends a pampering woody scent. Helps to condition the hair.

A naturally derived emollient, based on PEG (polyethylene glycol) and fatty acids derived from coconut oil.

Provides shine and a moldable texture.

A glycol ether that is primarily used as a preservative in cosmetics and beauty products.

Protects the integrity and the performance of the formula.

Copolymer = Quaternary ammonium center in the polymer. Known for its antistatic and filmforming benefits.

Improves hair combability, softness and body.

Synthetic filmformer which is found in most mainstream hair care products that provides the hold factor. So it is very common in most hair gel’s, wax’s, pomades and styling creams. 

Provides the hold factor.

All starches absorb fats/sebum. The shape, size and appearance of rice starch is much finer than corn, potato or tapioca derived starch and as a result rice starch is the perfect cleansing ingredient for dry shampoo sprays allowing hair cleansing without conventional hair wash leaving a clean powdery touch to the hair. The rice starch we source for our products is made from “broken rice”. 

Absorbs sebum and helps to create the extra dry texturizing effect.

A vegetable oil obtained from the seeds of the Ricinus communis plant. Often used as an emollient, moisturizer and skin conditioning agent. 

 Enhances smoothness and softness. 

Sal is a multi-purpose, evergreen tree with a high resin content. It builds up viscosity and structure in emulsions.

Supports a mouldable product consistency.

A skin and hair superfood that comes from the seeds of the fruit of the Shea (Karite) tree and that is naturally rich in vitamins A, E and F. It offers UV protection (it is SPF ~6) and provides the hair and skin with essential fatty acids and the nutrients necessary for collagen production.

Improves the feel and look of hair.

Silica is the name given to a group of minerals composed of silicon and oxygen, the two most abundant elements in the earth's crust. It is better known as quartz, which is the most common component of sand.

Supports volume and grip. 

It is most widely used in acidic foods, carbonated drinks and in medicines and cosmetics.

Protects the integrity and the performance of the formula.

A synthetic, sulfate free surfactant mixture of long chain sulfonate salts.

Rather strong cleansing agent. Removes well impurities and greasiness.

Sulafte free cleansing surfactant.

Cleanses the hair. Removes impurities and greasiness.

Used as a conditioning and anti-static agent with a good affinity to hair. Builds a protective layer around the hair surface.

Improves combabilty, softness and shine. Supports the anti-static effect.

A natural based ingredient. Maple is also known for its antioxidant properties.

Spends a pampering woody scent. Helps to condition the hair.

A wax obtained from the seed of the Sunflower. It builds up viscosity and structure in emulsions.

Supports a mouldable product consistency.

Tapioca is a starch extracted from the storage roots of the cassava plant. This species is native to the north region and central-west region of Brazil, but its use spread throughout South America.For our products we are using certified fairtrade material.

Helps to create the extra dry texturizing effect.

An ester of citric acid; often used as a perfume fixer and as spreading agent for hairsprays and as an active agent in deodorants.

Creates a smooth hair surface and supports shine, condition and combability.

A plant based ingredient, ethnically sourced in South-East Asia.

The formula with Violet Rice Extract helps to absorb grease and impurities from the hair and scalp.