Ina Lekiewicz explores her creative authenticity in London
If life as a photographer in London, the capital of cool, doesn’t already sound effortlessly edgy, Ina Lekiewicz certainly makes it so. The fashion photographer creates visual stories for magazines including Vogue Ukraine, Vogue Portugal and Puss Puss, to name just a few. Now she is bringing her unique perspective to the launch of the Authentic Beauty Concept brand and she is also a part of the #authenticbeautymovement. The creative authenticity of her work is defined by the way she captures light and texture in photography, as well as her determination to stay true to her personal vision.
Ina insists that authenticity is everything to her, both in her personal life and career, but she hasn’t always been able to express it in her professional work. As a stylist, Ina came across some unsettling aspects of the industry, like “beautiful models being highly retouched, made slimmer, having extra eyelashes added with Photoshop.” This stood in stark contrast to her vision of a more authentic beauty. “Year by year, I started feeling more uncomfortable about it.”
Instead of wishing for change, she decided to be the change she wanted to see in the fashion world. Her biannual publication, Unpolished Magazine, presents fashion photography that follows her philosophy and captures a unique and inspiring vision of beauty. She prefers to shoot on film because she finds the resulting texture in photography more interesting. “There’s a place in the industry for editorials without tons of makeup, over-styling or Photoshop – imperfections are what makes things more perfect.” There’s no better place to create such a magazine than diverse fashion hub London, where creatives can truly unleash their edgy energy.
To find out how it inspires her work, we let Ina take us on a tour of her favourite spots in London and see the city through her eyes.