Empowering Education:

Empowering Education:

Business Upskilling

Now more than ever is the time to talk about business, education and success. AUTHENTIC BEAUTY CONCEPT has curated a range of educational training programmes, designed to make your salon more efficient and more profitable.


Through the new ‘Business Upskilling’ modular seminar offering, participants will learn how to build a comprehensive plan for their business, whilst establishing day-to-day best practices that will challenge, motivate and inspire any salon team.

Optimising your digital shop window.

Capture the attention of potential clients using social media.

The AUTHENTIC BEAUTY CONCEPT SOCIAL MEDIA POWER WORKSHOP will equip you with two highly effective methods to grow your following and in turn, your salon business:

  • The steps and strategy to cultivate a targeted following
  • How to carefully craft a range of authentic content that will encourage new footfall to your salon
Peer-to-peer networking.

Here salon owners and top hairstylists reveal their shared values.

The AUTHENTIC BEAUTY CONCEPT REAL EXPERT INSIGHTS seminar brings together influential hairdressers from around the world to share insider knowledge and honest insights for proven business success.

Fuel for business.  

Discover simple practices to increase service revenue, re-bookings and retail sales.

The AUTHENTIC BEAUTY CONCEPT BUSINESS BOOST class teaches methods that establish a day-to-day routine to encourage client loyalty and team creativity through a motivational approach to everyday scenarios.

Taking our professional trade further.

Craft a holistic salon experience that’s present in the now.

The AUTHENTIC BEAUTY CONCEPT BEYOND HAIR seminar demonstrates how the client is at the heart of everything in the salon. Learn how a mindful experience, a Memento, can go beyond the hair to bring out a client’s inner beauty. 

Speak to your local AUTHENTIC BEAUTY CONCEPT representative for details on the latest seminar offerings and workshops in your area and join a progressive learning path with AUTHENTIC BEAUTY CONCEPT’s empowering education.