AUTHENTIC BEAUTY CONCEPT​ X​ EDITED

We believe in creating hair with purpose, so when it came to finding the perfect fashion partner for a collaboration, we wanted to choose a brand with a similar outlook. The Berlin-based fashion label EDITED, founded in 2014, uses carefully selected materials to create modern styles with a sustainable approach, designed by an international creative team. EDITED is loved for collections which fuse trend-led elements with classic cuts, for timeless pieces that become wardrobe staples. The brand is also increasingly using certified sustainable fabrics, and has established safe and equitable working conditions during manufacture. ​
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The premise of a more responsible future of fashion and versatile approach to design resonates with the mindful approach we take towards hair – which is why we’re so delighted to have collaborated with EDITED on a limited-edition trio of scrunchies for summer: it’s the perfect hair affair. 

Crafted from 100% recycled polyester, the scrunchies are available in three designs, inspired by the fabrics and prints in EDITED’s latest collection, ‘Off Shore’. Choose from bold stripes, an abstract swirl print or all-over colour as the perfect finishing touch to your summer hair looks – from chic chignons to breezy braids and buns. As well as being a gentler way to wear your hair – with no tight pulling or snagging – the limited edition scrunchies look great as an additional accessory on your wrist too! Tap into our combined worlds, and experience some of the design elements that have made EDITED so beloved amongst influencers, editors, and style icons across the globe. ​ ​

From beachside boho looks to sundowner style, we can’t wait to see how you incorporate our scrunchies into your holiday wardrobe. Head over to our social media to be inspired with new ways to wear them – and to show us how you’re styling yours.

​​Scrunchies available exclusively at EDITED stores, and in Authentic Beauty Concept salons. ​ ​ ​