WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
WE BELIEVE IN AUTHENTIC BEAUTY

THE NEW PATH TO AUTHENTIC HAIR

  • SEASON OF GIFTING WITH PEGGY GOU

    Discover our haircare gift sets endorsed by Peggy Gou. 

    COMMUNITY 

  • EMBRACE YOUR INDIVIDUAL HAIR TEXTURE

    Every curl is different – and so are you! Which is why, together with curl expert Evan Joseph and our #AuthenticBeautyMovement community, we have co-created a new range of Hydrate products for textured hair. It's time for you and your clients to embrace authentic texture, enhancing waves, curls, coils, and everything in-between! 

    COMMUNITY 

  • MEET PEGGY GOU

    An authentic voice with edge and the new face of Authentic Beauty Concept.
    This year sees a creative collaboration between Peggy Gou x Authentic Beauty Concept – explore details of our progressive partnership and get to know Peggy's authentic outlook.  

    COMMUNITY 

  • ENHANCE YOUR NATURAL GLOW

    Embrace your most authentic blonde yet with our new Cool Glow Cleanser: our first vegan silver shampoo, designed to keep your shade bright, clean and oh-so cool. Joining the Glow range of vegan, Peta-certified care for coloured hair, the cleanser is designed to keep brassiness at bay, all while staying true to our brand values. 

    PRODUCTS 

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