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We Believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AuthenticBeautyMovement

  • Authentic Beauty Concept's Visionary Presence at London Fashion Week for AW24

    Global Creative Advocate, Anna Cofone and Global Advocate, Adam Garland redefine style and sustainability on the runway for selected designers at London Fashion Week with Authentic Beauty Concept. 

    COMMUNITY 

  • DISCOVER UKYSAH HAIRPINS

    We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling. 

    COMMUNITY 

  • EMBRACE HOLISTIC BEAUTY WITH OUR BEAUTY POTION

    Advance your salon’s success with the new Authentic Beauty Concept, salon-exclusive, Beauty Potion and our range of Beauty Inside-Out Memento Services designed to offer exceptional pampering and transformative experiences. 

    MINDFUL EXPERIENCE 

  • SEASON OF GIFTING WITH PEGGY GOU

    Discover our haircare gift sets endorsed by Peggy Gou. 

    COMMUNITY 

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