WE BELIEVE IN AUTHENTIC BEAUTY

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AuthenticBeautyMovement
#MYBELIEF
The new path to authentic hair

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Mindfulness starts at the roots

Mindfulness starts at the roots

If you want a fresh start for the new year, our new Bare Cleanser is the perfect first step. Formulated with Spirulina, this gentle unscented cleanser helps to moisturise stressed hair and sensitive scalps, while protecting its natural barrier. Allergy-friendly and suitable for all hair and scalp types, the caring formula is also ECARF certified (European Centre for Allergy Research Foundation). Supporting your good resolutions and our ongoing belief in making time for mindful self-care, our new Detoxifying Scalp Mud and Balancing Potion work in unison to gently detoxify the hair and unclog the scalp, bringing it back to a balanced state.

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Enhance authentic beauty in any moment

Enhance authentic beauty in any moment

For authentic beauty in any moment our new multitasking Enhancing Water and Hand & Hair Light Cream have been carefully crafted to further enhance our authentic beauty world. Mist the Enhancing Water over the hair or face whenever you need a refresh – or to dampen down the hair for a quick restyle with added shine. Whether it's run through the lengths of your hair, or massaged into the skin for a wonderfully calming hand massage, our Hand & Hair Light Cream provides hairdresser-proven beautiful touchable results.

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#Authentic­Beauty­Movement
#MYBELIEF